ErtG4tRlazazMr987V1830i

Popular Posts

Thank you Göteborg!

Thank you Göteborg!

My book is for anyone who wants to learn tried and true ways of making packages that sell. And it’s not only the very first book on packaging communication; I hope to make it the first in a series. No doubt there’s enough to say about this misunderstood and overlooked topic to fill many books. [...]

Popular Posts

The Beauty of the Movement

The Beauty of the Movement

Learning to write, forming the various letters like the teacher writing on the blackboard, is also learning to read. The same, unique movement of his hand, is equally the main tool for the graphic designer.

Popular Posts

The front panel syndrome

The front panel syndrome

The Oxford dictionary tells us that a syndrome is “a characteristic combination of opinions, behaviour…” etc. The behaviour in this case is the 90% devotion by package designers to the front panel, leaving a bare 10% for the designing of the back panel which I call the service panel.

Popular Posts

Focussing on a style is important to reinforce a brand identity

Focussing on a style is important to reinforce a brand identity

A strong brand identity is always built through proper use of the brand logotype and graphics, the colour or colour scheme and/or the brand spokesman, icon or symbol.

Popular Posts

Packaging Design from A to Z

Packaging Design from A to Z

A couple of years ago I did an ‘A to Z’ in Swedish, published by Nordemballage and highly appreciated as it gave a personal touch to the various aspects of package design.
As a change, this Alphabet which you now get will not start with the letter A, but with F and go all the way [...]

Jan 09

Special Editions

Posted by admin in Advertising | Bottles | Design
Special Editions

… how to create something so unique that word-of-mouth becomes an efficient marketing tool.

Jan 02

Constant change

Posted by admin in Design
Constant change

… or the search for perfection. A couple of years ago I discovered that Magnum had developed an icon in the shape of an “M” very different to McDonald’s or Migros’. It had an identity of its own with the chocolaty letter and circles around, but it had no other meaning than the taste of chocolate. It was rather subdued in order not to fight the Unilever corporate heart above the Magnum logotype.

Dec 20

Thank you Göteborg!

Posted by admin in Design
Thank you Göteborg!

My book is for anyone who wants to learn tried and true ways of making packages that sell. And it’s not only the very first book on packaging communication; I hope to make it the first in a series. No doubt there’s enough to say about this misunderstood and overlooked topic to fill many books. [...]

Dec 19
Creativity & Humour in Packaging Design

One of my favourite speeches is called “Creativity and Humour” with the subtitle “… go hand in hand”. Once I heard someone say that “fun uses the same ingredients as creativity”. How true this is!

Dec 05

How good are we?

Posted by admin in Advertising | Design
How good are we?

You will find below some thoughts I gave to a journal and which unfortunately have not been published. It’s about where the designer should be and how good we are in order to reach a great result. How we, the client and the designer together, proceed and maximize the joint effort. This is my very personal view-point so if you have any comments, please give them and I’ll answer, but only by snail-mail!

Nov 28
How to reduce frustration

Is there anything more frustrating than when your (great) design is turned down because it is not liked? In fact, this is one of many reasons why so few great, surprising and memorable designs see the light!

Nov 21

Wine in bag-in-box

Posted by admin in Design | Trends
Wine in bag-in-box

During a recent travel through the South of Sweden, I visited a few ‘Systembolag’, that is to say the special shops where you buy hard liquor, wine and beer. I was very impressed to see the creativity in the category of wines in bag-in-box and was not surprised to learn that 50% of all wines sold in Sweden are now distributed in this type of pack. This is no doubt a proof of what great package design can do! The creativity lies in graphic design, as well as in shape design and material.

Oct 31
Do you have a pattern?

I have always found that an icon is superior to a logotype as the icon is usually more emotional. An icon can be an animal (e.g. a Tiger), a graphical device (e.g. the Swoosh), a person (e.g. Uncle Bens), etc. The icon which I’d like to promote today is ‘the pattern’.

Oct 17
The Beauty of the Movement

Learning to write, forming the various letters like the teacher writing on the blackboard, is also learning to read. The same, unique movement of his hand, is equally the main tool for the graphic designer.

Oct 11

Waste or Energy?

Posted by admin in Trends
Waste or Energy?

Do you want to see things in a positive or a negative light? Do you put your used packages in the earth for the coming 100 years or do you burn them and recuperate the energy to be used for other purposes?

Packaging Sense by  wordpress themes