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Jul 09

Nespresso Vertuoline

Posted by admin in Pack Attack
Nespresso Vertuoline

Believe it or not, I’ve got two Nespresso designs to comment upon in Pack Attack.. Wow! What an honour, especially for me who was there when my colleague Rudi von der Emden designed the first Nespresso pack back in the 80ies (or was it already in the 70ies?) What makes this analysis so interesting is [...]

Jul 09
Pack Attack #3 Chopin’s Mineral Water

In 2010 Poland celebrates the Year of Chopin. There are numerous art events going on and the tracks  of the great composer is seen everywhere. Joanna Troszynska has sent a bottle etiquette with Chopin, designed by Andrzej Pagowski.
What’s Lars Wallentin’s comment on the “Cisowianka” bottle?
- Nice design but not a great design.. too foreseeable, no [...]

Jul 08
Pack Attack #2 l’Oréal: Inoa

How would you package a series of products for professional hair colour? By showing every nuance of hair from peroxide white to goth black? The packaging of the new hair colour product Inoa from l’Oréal is nothing like that. The TDBdesign agency used a mean green and restrained artwork.
– Elegance is the design key of [...]

Jul 08
Pack Attack #1 FIFA World Cup Hospitality Kit

Those of you who were lucky enough to get tickets to the World Cup soccer games in South Africa recieved your tickets and accompanying information in a clever slider package. Remember? Well, here’s the rare package again.
This is the first entry to be commented by Lars Wallentin in his Pack Attack campaign. Sure it’s borderline [...]

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