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Dec 12
The art of surprising

If you don’t surprise in one way or another… you do nothing! Quite a radical statement, isn’t it? Well, it is slightly exaggerated, but there is truth in it. If we are in the business of marketing, selling and reaching out towards consumers, we need to be seen, listened to and be convincing!

Apr 10
The Ararat Experience

Mr Musheg Mkhitaryan, native from the Ararat region in Armenia, is a very special man. He not only built a water factory in the Ararat Valley, but after three unsuccessful design studies, he saw me on Russian television and decided on the spot that I was his man to help out with his project.

Jan 09

Special Editions

Posted by admin in Advertising | Bottles | Design
Special Editions

… how to create something so unique that word-of-mouth becomes an efficient marketing tool.

Oct 03

Be top-of-mind

Posted by admin in Advertising | Bottles | Trends
Be top-of-mind

… thanks to creative package design.

Jun 28
Why Coca-Cola is the biggest brand

When teaching design and communication I often ask the question: Why is Coke so big and why will KitKat most likely become the second biggest FMCG product?

May 16
Stamps in packaging

No doubt my main hobby became my profession when I selected packaging way back in the 1950ies! My other hobbies are: table tennis, jazz, calligraphy, stamps and photography.

Oct 04
Food & drink communication

When designing for print, POP, packaging, outdoor, vehicles, etc.:

Jun 17
Great Learnings

Guinness just redesigned their 50cl draught can. Did you notice it? Maybe, maybe not. Doesn’t matter. What matters is that they did it right. This is unusual as today we mostly see up-datings or modernisations without real logic or common sense thinking – just playing around with different elements. Here are seven learnings:

May 18

The Open Corrugated Box

Posted by admin in Bottles | Design
The Open Corrugated Box

Creative packaging is one of the most efficient way to promote a product. Very often the creativity comes from “thinking outside the box”. Here is an example of such a creative thinking, making a corrugated box more unique.

Apr 23

My three best bottles

Posted by admin in Bottles | Design | Featured
My three best bottles

They are S. Pellegrino, Tabasco and Maggi Aroma (1920 edition) as we have a lot to learn from them. Unfortunately the Maggi bottle has today lost its uniqueness, while the other two bottles are still going strong.

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