Nov
15
Answers to the ice cream case

For those of you that own a copy of my book I am sure you would like to know my ratings of the packages in the last chapter. So, here they are:













These are rough figures, but will give you the solution!!! Most people select A as it is a “good design” (but no big idea)






Born in Sweden and educated at the Graphic Institute in Stockholm, Lars Wallentin moved 1964 to Switzerland to the Nestlé headquarters where he was responsible, during almost 40 years, for the development of creative design solutions for the strategic brands such as Nestlé, Nescafé, Maggi, Buitoni, Nesquik or KitKat. 