.

MY NEW BOOK
IS AVAILABLE !

Advices on design creativity, communication in packaging and other media.

>> CLICK HERE TO ORDER <<

ErtG4tRlazazMr987V1830i

Popular Posts

It’s local!

It’s local!

… and it’s in your big supermarket! One of the most visible trends in today’s fast moving consumer goods markets is no doubt the arrival of small local producers in the big supermarket chains.

How refreshing! … to now have the choice between buying from and supporting a local business or getting ‘factory-made’ products which sometimes [...]

Popular Posts

Use all the space and overlap!

Use all the space and overlap!

No doubt we see today a lot of great designs in advertising, point-of-sale or packaging, designs that are simple, interesting and communicate well as for instance McDonald.
However, I also see more and more average, even mediocre designs that do not do the job for which they stand for, i.e. selling a product.
I have found that [...]

Popular Posts

How to put a brand ‘top-of-mind’ by changing it

How to put a brand ‘top-of-mind’ by changing it

Twenty years ago, in the UK (of course!), a brave brand manager at Kraft Foods (as it was called at that time) accepted a proposal from the Design Bridge Packaging Agency to temporarily change TOBLERONE to “TO.MY.LOVE” for St. Valentine’s day! The rest is history. The whole production was sold out in about a week!

Kraft [...]

Popular Posts

Yes, it’s possible!

Yes, it’s possible!

… but only with a clear briefing, conceptual thinking, stepwise designing, an open-minded client and last, but not least, the right hierarchy of information… It took only 3 months from briefing to printing!
No guidelines to follow, no corporate branding (which, by the way, I find wrong), no rigid hierarchy to obtain decisions during the progress [...]

Popular Posts

Be close to your target!

Be close to your target!

The other day, I fell on two goblets standing side by side in the rather new product category of chilled ready-to-drink coffee beverages. As I love to analyse communication, this is what I found:
One design speaks the language of the young consumer who drinks on the go, while the other design most likely follows the [...]

Feb 18
Art in pack? It’s all about ‘wrapping it up’

One of my favourite books is by Fabrice Peltier, edited by Pyramyd and entitled “Art, échanges créatifs”. Why do I refer to this book? Because it deals precisely with the subject I wish to write about, i.e. can a pack be art? In this connection, I picked out the great French verb “emballer” which means to pack or to wrap, as well as to be carried away by enthusiasm.

Feb 04
Calories don’t count…

The other day, I read about the ban on large sugary drinks in NYC and also that McDonald’s will clearly indicate the calorie count on all their menus… all this in the hope that it will reduce obesity in the US. I know very well that my opinion on what to indicate on food and [...]

Feb 04
Core 77 Package Design Awards

Package design is about selling products. It is about convincing and informing, but it is also about creativity, art and aesthetics.

Jan 22

Blue note

Posted by admin in Design
Blue note

For those readers who have bought my book, this title needs no explanation. For the others, three things may come to mind when reading these two words:

Jan 22
Be visible… with or without pack!

If you look up the word “merchandising” on Wikipedia, it says “the display of products in such a way that it stimulates interest and entices customers to make a purchase”. I had this word on my mind when I visited the Montreux Christmas Market with some 150 stands offering everything from handmade candles to oysters.

Jan 16
Key visuals give you freedom

… for better communication and stronger branding!

Dec 12
The art of surprising

If you don’t surprise in one way or another… you do nothing! Quite a radical statement, isn’t it? Well, it is slightly exaggerated, but there is truth in it. If we are in the business of marketing, selling and reaching out towards consumers, we need to be seen, listened to and be convincing!

Nov 21
Shoppers do not see what you see!

The biggest problem a brand or product manager has is to put himself in the place of a customer… what he sees from inside a company when it comes to packaging, point-of-sale material or even advertising, is not what the shopper sees when exposed to his material.

Oct 24

Congratulations Lars!

Posted by admin in Featured
Congratulations Lars!

Best wishes from Filip and HelloSwe.

Oct 22
Brand guidelines, a tool for constant improvements!

“Rules can be broken, but never ignored”. Yes, we need rules and guidelines to avoid mistakes, but also to move in the right direction.

Packaging Sense by  wordpress themes