ErtG4tRlazazMr987V1830i

Popular Posts

Be close to your target!

Be close to your target!

The other day, I fell on two goblets standing side by side in the rather new product category of chilled ready-to-drink coffee beverages. As I love to analyse communication, this is what I found:
One design speaks the language of the young consumer who drinks on the go, while the other design most likely follows the [...]

Popular Posts

The HaHaHa Pentaward

The HaHaHa Pentaward

One day, I was sitting with my old friends Brigitte and Jean Jacques Evrard, chatting about humour, one of our favourite topics. I mentioned that humour seems to have no place in today’s business world. Digitalisation has made us so efficient that there is no time to lay back, think and smile. So Jean Jacques [...]

Popular Posts

Is it a new trend?

Is it a new trend?

There are two brands I’ve followed closely during the last 2-3 years, as both seem to have understood how to connect with a younger generation. They are Michel et Augustin in France, and soon all over Europe and Emmi in Switzerland, starting to export as well.

Yes, their packages and POS material are busy and do [...]

Popular Posts

Sell your city, country or region

Sell your city, country or region

The origin of raw materials such as cacao or coffee is one way of promoting a country or region. This is done quite often, be it with or without quality seals as “Café de Colombia” or “Rainforest Alliance Certified”.

Popular Posts

Typography, a communication tool

Typography, a communication tool

Once I heard that typography was a “beautiful group of letters and not a group of beautiful letters”.

Aug 16

Call-to-Action

Posted by admin in Advertising | Design
Call-to-Action

Call-to-action is the terminology we use in marketing when we have such an appealing verbal or visual communication that the consumer actually buys the product.

Jul 18
Aluminium, a material that should be seen

Most consumers know that wood fibers come from trees, steel from iron ore and aluminium from bauxite. Most of us may also know that, with 8%, aluminium is the most abundant metal in the Earth’s crust.

Jun 28

Packaging is great!

Posted by admin in Trends
Packaging is great!

How can it be that although packaging and everything related to it is one of the biggest industries in the world…

Jun 14

Design adds value

Posted by admin in Advertising | Design | Trends
Design adds value

Many food and drink products are today very similar which is due to the use of the same raw material, the same technical equipment in factories, from mixers to packaging line.

May 15
Why are back panels so boring…?

… because nobody seems to care – which is a pity, as this panel is an ideal means to strengthen the bond with the consumer! If well done it can become as interesting as the front. This is what Frito Lay have done with their Chinese potato chips design.

Apr 23

Ferrero Rondnoir update

Posted by admin in Design
Ferrero Rondnoir update

I have always been an admirer of Ferrero packaging and point-of-sale material and I was even more impressed when I saw how they updated the Rondnoir carton.

Apr 17
What is typical for meat packaging

Recently, I had the opportunity to give a speech for the Russian meat industry which, in package design, is many years behind compared to Western Europe.

Apr 10
The Ararat Experience

Mr Musheg Mkhitaryan, native from the Ararat region in Armenia, is a very special man. He not only built a water factory in the Ararat Valley, but after three unsuccessful design studies, he saw me on Russian television and decided on the spot that I was his man to help out with his project.

Apr 04

Why More?

Posted by admin in Design
Why More?

Here it is…the pack which, by saying next to nothin, says a lot.

Mar 12

DESIGN that sells

Posted by admin in Advertising | Design
DESIGN that sells

Having the chance to work on ‘both sides of the fence’, i.e. as a designer in the design world with agencies and as a marketeer in the business world with both retailers and small and big FMCG companies I am, as many readers might have understood, often frustrated. But also thrilled, as there is so much still undone, as Ingvar Kamprad at IKEA so rightly said a few years ago.

Packaging Sense by  wordpress themes