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Popular Posts

Sell your city, country or region

Sell your city, country or region

The origin of raw materials such as cacao or coffee is one way of promoting a country or region. This is done quite often, be it with or without quality seals as “Café de Colombia” or “Rainforest Alliance Certified”.

Popular Posts

Typography, a communication tool

Typography, a communication tool

Once I heard that typography was a “beautiful group of letters and not a group of beautiful letters”.

Popular Posts

Don’t change your logotype, update your identity!

Don’t change your logotype, update your identity!

I am aware that I’m going to annoy some of my fellow designers with this idea, but, as someone said, if you have no enemies, you have no character!

Popular Posts

Package design: it’s about adding value

Package design: it’s about adding value

If you offer more than expected, the consumer will always come back. This extra, this cherry on the cake, this bonus, call it what you want, is about adding value to the product/package. Obviously, this extra lies mainly in the product, i.e. it tastes better than expected, it is aesthetically more pleasing or it is more convenient.

Popular Posts

When you add, why not also remove?

When you add, why not also remove?

I have repeated over and over again that the best designs are (almost) always the most simple ones. My own philosophy is that, in order to become the number one in a product category,one has to constantly simplify the design. This means that it stands out on the shelf and that the brand is remembered. Three good examples are the Mars chocolate bar in Europe, Kellogg’s Corn Flakes in the UK and the Maggi Cube in Africa.

May 19

From global to local

Posted by admin in Trends
From global to local

Having had the pleasure to design packages since 1962 when I left the Graphic Institute in Stockholm, I’ve experienced several trends, from the Carrefour white (so-called non-branded) products to the retailers’ brands, from bio-designs to super premium designs, etc.
This article is about the latest trend which is to go back in time and offer consumers [...]

May 19
The Lindt “Teddy”

Forget the quarrel Lindt has with Haribo and the “Gummibär” which I’m sure will be solved sooner or later!

I admire the way Lindt took the Eastern rabbit idea into another high sale period, i.e. Christmas, in a similar way Ferrero has done since years.
The presence of the Lindt bear in the supermarkets  before Christmas (at [...]

May 19

Figures in package design

Posted by admin in Design
Figures in package design

Package design involves surface design, shape, material, convenience, etc. Surface design is a matter of layout, colours, pictures, texts and figures.
Figures can be brands, content, price and specific advantages.
As in general designers are mostly interested in layout and pictures, the good use of figures is often forgotten. This is a pity as figures are as [...]

Mar 19
Sell your city, country or region

The origin of raw materials such as cacao or coffee is one way of promoting a country or region. This is done quite often, be it with or without quality seals as “Café de Colombia” or “Rainforest Alliance Certified”.

Jan 26
What do I learn when storechecking?

One of the most important activities for a marketing specialist is to learn what competitors are doing.

Jan 26
Typography, a communication tool

Once I heard that typography was a “beautiful group of letters and not a group of beautiful letters”.

Jan 26
Don’t change your logotype, update your identity!

I am aware that I’m going to annoy some of my fellow designers with this idea, but, as someone said, if you have no enemies, you have no character!

Dec 09
Package design: it’s about adding value

If you offer more than expected, the consumer will always come back. This extra, this cherry on the cake, this bonus, call it what you want, is about adding value to the product/package. Obviously, this extra lies mainly in the product, i.e. it tastes better than expected, it is aesthetically more pleasing or it is more convenient.

Dec 09
When you add, why not also remove?

I have repeated over and over again that the best designs are (almost) always the most simple ones. My own philosophy is that, in order to become the number one in a product category,one has to constantly simplify the design. This means that it stands out on the shelf and that the brand is remembered. Three good examples are the Mars chocolate bar in Europe, Kellogg’s Corn Flakes in the UK and the Maggi Cube in Africa.

Nov 24
15 Questions to package design agencies

Do you develop the briefing together with your client?

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